YouTube has announced $100 million to pay to the content creators whose videos will get high hits on its short-form video feature Shorts, as YouTube aims to court more influencers
YouTube said that the funds will be launched in the coming months and pay creators in 2021 and 2022.
This is the “first step in our journey to build a long-term monetization model for Shorts on YouTube,” Amy Singer, director of global partnership enablement for YouTube Shorts, wrote in a blog post. “This is a top priority for us and will take us some time to get it right. We are actively working on this, and will take the feedback gathered from our community to help develop a long-term program specifically designed for YouTube Shorts.”
Since March, the YouTube Shorts feature available to creators in USA and India. According to Google’s CEO Sundar Pichai, anyone can watch the Shorts and it is generating about 6.5 billion daily views.
Everyone will be awarded money who creates the YouTube shorts, whether they have an account on YouTube or they are part of the YouTube Partner Program.
YouTube has launched YouTube shorts to attract more influencers like TikTok. TikTok launched a creator fund in July and later increased its funding to $1 billion in the United States over three years
Snapchat has been paying $1 million per day to creators for their top-performing videos on Spotlight