Good and creative ideas are difficult to come out by these days. What may look like a best idea to us for a new business, product or service, might seem unprofitable to our audience. That’s why we need to test out our ideas and gather feedback about customer before we start realizing them. Customer feedback is our key success to finding and solving customer issues. There are a lot of different ways to collect customer feedback, and surveys are usually the first method that comes to our mind.
But to figure out what your customers are saying about our product only surveys are not correct way. In fact, maybe we could miss out on valuable customer feedback coming through a different channel like social media.
The best place to start your research is Social media platform. Because social media is the most popular and most populated online channels today. We just have to locate a network our target audience and we’re ready to begin. Here are a few ways that can use social media to gather customer feedback.
Locate your target audience
If we want to collect correct data on your ideas, we have to ask our audience for feedback. A great thing about social media is that it helps to identify our target audience with ease and even provides us with an insight into their demographics. That way, we’ll also be able to identify how to approach them best and gather necessary feedback.
Social Media Listening
Observe mentions of our brand and our competitors. If our brand name is discussed on social media, we can give instant customer feedback to people having issues with our product or service. We can learn how to differentiate our self from competitors; in the best circumstances, we can support them as a lead and turn them into your new favourite customer.
Getting feedback on your products
Whenever a company is about to release a new product or service, there’s always a growing concern that the customers may not like it. Even if we know our audience well, there’s still a chance that your newest product may not resound well with them. Our customers won’t hesitate to tell us exactly what they don’t like about the product. However, if we’re willing to make adjustments and improvements, our audience will know that we value their opinions and that we’re willing to make an effort to make them happy. Through social media conversations, we’ll be able to recognize exact issues your customers have with our product and fix them before we launch the new product on the market.
Last few days ago, Facebook added a new feature called “Groups for Pages” which will allow all brands and businesses to invent their own “fan clubs” and it will help to connect their loyal supporters without leaving their Facebook page. These groups will allow ongoing real-time communication between users in the group and the group’s admins.
- Sandeep is a mass communication graduate from the University of Pune. He loves covering business news - specifically start-ups. He previously worked with a finance company handling their PR activities