Now a day’s organic is the new whisper word in marketing. Be it organic food, cosmetics, clothes or even organic medicines they’re all a rampage, today.
What’s caused this unexpected love for all things natural? Well, after a decade, the tendency we’re currently is glimpse is Globalisation — getting back local ingredients and using fresh produce as much as possible.
According to a recent survey by Euromonitor, the world leader in strategy research for consumer markets said that over half of consumers went for natural or organic features when it came to hair and skin care buying conclusion. Around 71 per cent of consumers said that they would pick up a face cream or lotion if it affirms to be natural.
However, while you are purchasing these organic products, it’s hard to distinguished between what’s real and what’s not. So, experts who tell how to pick an original organic product.
1. CHECK CERTIFICATION
Most of the organic asserts (by brands) are false and they do not even state the percentage of organic ingredients in the products.
“One should regularly purchase an organic product because that is the refined form of nature, good for your skin, helps sustain a good balance.
2. CHECK THE PERCENTAGE OF ORGANIC INGREDIENTS
Periodically brands use terms like plant-based, natural, etc. to trick the consumers into thinking that the product is organic. “The plant-based element should be grown organically, without the use of any chemicals, for the product to be truly organic. Knowing the difference between truly organic and made with organic ingredients is the key.
3. CHECK THE FORMULATION
Check out the contents on the package as they do not use petroleum, SLS/SLES, silicones, parabens, DEA/TEA, phenoxyethanols or artificial fragrances and colours. And that it is mentioned that they are not tested on animals
4. LOOK OUT FOR THE LOGO
Make sure that the logo of the certifying company is printed on the label of the product. Be mindful and check out for the verification mark on these products, claiming that they are organic/ayurvedic. With these handy tips, we hope what we are looking out and what we buy is free from the toxins and chemicals!