Why Pinterest is Best Platform to Promote Your Business


Over the past several years, marketers connected with their audiences on Pinterest through beautiful and innovative creative infographics that gather results and provided people with inspiring and useful ideas.

In U.S. half of the Pinterest users are not just a young generation who saving their idea on the network, 68% of U.S. women between the ages of 25 and 54 use Pinterest.

Pinterest is an important social platform with deep penetration into valuable demographics. As a business person If you don’t have a best idea for how to use Pinterest pins in your business strategy, then you are missing out a key opportunity to reach your potential audience.
Why use Pinterest for business?

Like Facebook and Instagram, people use Pinterest for several reasons for business perspective. Pinterest is a wide network where people look for motivation, specifically for seeking out innovative ideas about new product to buying purpose. According to eMarketer, in terms of influencing U.S. social media users purchasing decisions only Facebook outranks Pinterest.

Almost 93 percent of pinners uses the Pinterest to purchase some product and more than two-thirds of pinners use this network to discover a new brand and product on Pinterest. And it is not just planning, half of pinners have made a purchase after seeing promoted pins on Pinterest and two-third people look at saves pins while going out for shopping in brick and mortar stores.

If your products include fashion, art, home decor, food, or anything else that you can create beautiful images of, Pinterest to reach your destination to drive more and targeted traffic to your site. And with the Pinterest buy button, you can make it easier than ever to make a purchase with a click of a button.

For female-focused companies, Pinterest is the best way to target and reach out among women’s; because 42 percent women are Pinterest users. And, 34% of users are between the ages of 18-29 and 28% are between 30-49, which creates a wide demographic of women who can be reached on this platform.

Hydroelectric Power Goes Digital

Hydroelectric Power Goes Digital

Transformations in hydropower efficiency are move suddenly into the digital area to meet rising energy demands. Digitisation innovations are changing the way in which hydropower plants will be operated and maintained in the future.

The trend towards improving digitisation in hydropower through its knowledge-building programme is closely observe by IHA. According to the International Hydropower Association (IHA), by 2030, over half of the world’s hydropower plants are expected to need upgrade and modernisation or have already been renovated.

Last month in Addis Ababa, at a meeting of the African Union’s Specialised Technical Committee on Communication and ICT Ministers concluded that “digitisation is the appreciable moment for Africa to operate the fundamental changes of the world in the 21st century, if wisely harnessed and mainstreamed”.

In the digitization of hydropower sector, control systems and surrounding networks is a developing industry trend towards optimizing asset management and performance. The total outcome will be an increase in output, reduction in costs and expansion of hydropower abilities.

Equipment manufacturers are holding digitization to widen their scope of services. Digital control systems and software can play a key role in enhancing decision-making and supporting hydro operations to work more effectively with other renewable technologies.

Electric utilities will spend $90 billion executing digital technologies, by 2020. The digital innovation of hydro-power is a wide trend with the potential to positive impact power networks around the world.

The first power generation technology is investing in the digital revolution of the twenty-first century. The global outstretch of legacy hydro-power infrastructure and a century of operating experience have put hydro-power to enlarge its condemnatory role in digitally innovative power networks of the future. As expected, powered by new hydro-power transformations such as digital technologies, the International Energy Agency (IEA) expects hydro-power output to double by 2050.

Pink And Blue: Gender-Based Colour Choices Can Spur Harmful Stereotypes

Gender-Based Colours in Toys Can Spur Harmful Stereotypes

Toymakers should avoid gender- labelling toys, and create products for both boys and girls in an extensive span of colours, say scientists who found that children’s recognition of what is suitable for a gender can be simply handle.

The study is also the first to manifest that a boy’s attraction of blue and a girl’s liking for pink is not just a Western fashion, but is also a situation in urban Asian communities.

In Hong Kong, the researchers from University of Hong Kong enlist 129 Chinese children aged between five and seven from two kindergartens. First, they evaluate the children’s liking for pink versus blue by demonstrating them cards and toys in these colours. Then the children were awarded with yellow and green cards and toys. They were randomly divided into so-called label and no- label groups.

Children in the no-label group were donated with coloured cards and toys which had no source to a gender and these children accordingly convey no liking for a specific colour. However, pre-schoolers in the label group were told that yellow was a girl’s colour and green a boys’ colour, and correlate gender differences appear in the alternatives they made. Separately from randomly allocate children to these two groups, the children’s pre-existing liking for yellow and green were statistically managed, so the resulting difference between the groups speaks strongly to a causal effect of the gender labels.

The study showed later in life, this guide helps them how to interact and adapt their surroundings, for instance, when taking on chores around the house, such as cooking, cleaning. Sui Ping Yeung, researcher at the university of Hong Kong said-” Our findings support the notion that gender-typed liking for pink versus blue is a particularly salient gender difference,”.

The discovery, announce in the journal Sex Role support previous research that emphasized the strong impact that gender labels such as “for boys” or “for girls” might have.

The researchers suggested that to restrict the stereotypical notion of gender part between pre-schoolers, toymakers and parents should avoid gender-labelling in toys, remove colour divides, and make toys for both boys and girls in an extensive scale of colours.

Influencing Others without Authority

Influencing Others without Authority

In a world of complicated, stretch out corporation, command isn’t what it used to be. Definite, you may be the boss, but your title isn’t sufficient to get people to do what you ask. And your instruction is also demised when you work in a team, participate across boundaries or depend on multiple partners and stakeholders. That’s why unique impact is a crucial leadership ability.

Back in the good old days, if you were in a place of power, you could just declare what required to be done and presume it would be convey out. But times have changed.

But were the good old days so good? Hierarchical systems reproduce parent–child relationships and produce province. Worse yet, power-based systems are a procreation ground for misuse of power and are liable to creating cruel.

Impact is, simply put, the power and capability to privately influence others’ actions, decisions, opinions or thinking. At one level, it is about acceptance, about getting someone to go along with what you want them to do. But you often need real devotion from others to achieve key goals and tasks.

True dedication means you have flourish in impacting people so that they’ll support and truly you or your task or plan. And in today’s unstable wealth, when you’re so often execute substantial change, fragment back on resources or merchandising with durable problems, you need all the dedication, or commitment, you can get.

When you impact people so they reach a place of truly devotion, working relationships begin to enhance. You see greater encourage attempt and flexibility. Your teammate become more well organized, inventive and intense.

The most victorious impact knows how to use all three approaches: logic, emotion and collaboration. To increase your personal impact, you’ll want to calculate your own way of influencing. What strategy do you use most? What could you do differently? For example, if you depend on logical request, you’ll miss the opportunity to connect people through their emotions, values and relationships. If you overstress emotional or collaborate request, you may leave out the data and thinking that will make your case.

Once you are more aware of your impacting way, you’ll be able to become a more flexible–and more productive–leader.

Essential without depending on power is a higher evolutionary skill. It supports growing adult relationships based on interactive intention and creates work surrounding grounded in approval for human importance.