The social media wars have begun

The social media wars have begun

Amit sovereign is usually attributable because the BJP president UN agency has reborn Indian elections from routine native fights into Associate in Nursing all-out war. very little surprise, then, that Mr sovereign was quoted as having told a gathering of BJP social media activists in Pune that they need to see themselves as “soldiers going into battle UN agency take no prisoners”.

Mr sovereign could have solely been making an attempt to inspire his flock, however the sharp rhetoric reflects a replacement election dynamic within which a tweet, a Facebook post or a WhatsApp forward are the modern arrows and bullets geared toward bruising political opponents. If 2014 was the election wherever the poll field of honour shifted seamlessly from the maiden to a tv screen close to you, then 2019 are Associate in Nursing election that is probably going to be fought on the smartphone in your hand.

There are quite three hundred million smartphone users in Bharat nowadays, quite two hundred million WhatsApp connections and quite 270 million Facebook accounts, huge numbers that mirror the country’s ever-expanding social media revolution. Effectively, social media will directly connect with virtually a 3rd of the voters within the country, creating it doubtless an enormous election influencer. Narendra Modi has been prior to the curve: he’s the third most followed world leader on Twitter and is that the world’s most liked or followed leader on Facebook and Instagram. His official Facebook page is liked by quite forty-three million individuals, that is sort of double that of the North American nation president, Donald Trump.

By distinction, Rahul Gandhi, a late and reluctant entrant into the social media universe — he joined Twitter, let’s say, solely in 2015 — has been forced to play catch up. within the recent Gujarat and state elections, the Congress, for the primary time, showed some enterprise in exploitation social media to attach with potential voters and even took the oppose into the opponent camp by immediately responding to any charge from their opponents. A core a part of the Congress election room in state was a a lot of dynamic social media part headed by its former Mandya MP, Divya Spandana. However, the psychoneurotic focus of its leadership on technology offers the BJP a definite advantage within the battle to draw in smartphone voters, particularly within the 18-25 age bracket, and will create a distinction within the 2019 elections.

And yet, to fight Associate in Nursing election through WhatsApp forwards or Facebook likes or Twitter trends is to manufacture a digital reality which will be each toxicant intoxicating. the risks of WhatsApp getting used to make a digitally musical group fury are unconcealed in recent weeks as a spate of lynching’s over kid lifting rumours unfold through the electronic messaging web site. once info may be electronically messaged to millions in real time, then it’s obvious that a party has been given a deadly weapon to use with none checks or answerableness. The committee cameras could monitor a political speech at a rally or keep Associate in Nursing eagle eye on news channels, however UN agency can monitor the scores of tweets, WhatsApp messages and Facebook posts that are being sent out with the specific purpose of muddying the political waters with a combination of pretend news and hate mongering?

To expect voters to act as fact-checkers polarised political setting is for the key social media platforms to shirk responsibility for unleashing an unbound monster within the digital jungle. just marking a message as forwarded is few reliable, advanced answer to a haul created by technology’s distinctive ability to bypass all legal scrutiny. So far, the laws have continually been a step behind the social media warriors.

In 2014, the BJP rewrote the principles of election movement by pushing the boundaries. So, Associate in Nursing election pronunciamiento was discharged on the day of balloting; live rallies and roadshows were telecast whereas voting was on in an exceedingly close space. In every instance, the model code of conduct was reduced to a trashy piece of paper, a apparently helpless committee unable to enforce its official document.

In 2019, expect a lot of of constant. a minimum of the indiscretions of politicians are visible and may be known as out; the social media armies that are being unleashed currently are a potent, however invisible force, that are outside the realm of any jurisdiction.

Post-script: throughout the state elections earlier this year, at a village tea stall, a young man told Maine that he would ne’er vote for the Congress as a result of Rahul Gandhi had 3 wives! He then accommodatingly showed Maine a WhatsApp video of the Congress leader praying in an exceedingly masjid with 3 burkha-clad girls. A fauxvideo distributed in state yesterday may possibly go infectious agent across Bharat tomorrow!

Ways to Collect Customer Feedback Using Social Media

Social Media

Good and creative ideas are difficult to come out by these days. What may look like a best idea to us for a new business, product or service, might seem unprofitable to our audience. That’s why we need to test out our ideas and gather feedback about customer before we start realizing them. Customer feedback is our key success to finding and solving customer issues. There are a lot of different ways to collect customer feedback, and surveys are usually the first method that comes to our mind.

But to figure out what your customers are saying about our product only surveys are not correct way. In fact, maybe we could miss out on valuable customer feedback coming through a different channel like social media.

The best place to start your research is Social media platform. Because social media is the most popular and most populated online channels today. We just have to locate a network our target audience and we’re ready to begin. Here are a few ways that can use social media to gather customer feedback.

Locate your target audience

If we want to collect correct data on your ideas, we have to ask our audience for feedback. A great thing about social media is that it helps to identify our target audience with ease and even provides us with an insight into their demographics. That way, we’ll also be able to identify how to approach them best and gather necessary feedback.

Social Media Listening

Observe mentions of our brand and our competitors. If our brand name is discussed on social media, we can give instant customer feedback to people having issues with our product or service. We can learn how to differentiate our self from competitors; in the best circumstances, we can support them as a lead and turn them into your new favourite customer.

Getting feedback on your products

Whenever a company is about to release a new product or service, there’s always a growing concern that the customers may not like it. Even if we know our audience well, there’s still a chance that your newest product may not resound well with them. Our customers won’t hesitate to tell us exactly what they don’t like about the product. However, if we’re willing to make adjustments and improvements, our audience will know that we value their opinions and that we’re willing to make an effort to make them happy. Through social media conversations, we’ll be able to recognize exact issues your customers have with our product and fix them before we launch the new product on the market.

Facebook Groups

Last few days ago, Facebook added a new feature called “Groups for Pages” which will allow all brands and businesses to invent their own “fan clubs” and it will help to connect their loyal supporters without leaving their Facebook page. These groups will allow ongoing real-time communication between users in the group and the group’s admins.