Mobile advertising is growing speedily. An ongoing Customer Journey only a fraction of purchases really takes place through smartphone. More and more brands are taking mobile ecommerce, offering mobile applications and mobile-optimised sites to their customers. But mobile shopping sites and apps are increased in popularity; customer expectations are rising extremely with it, so brands need to be doing more to keep pace.
The key finding: online surfers use smart mobile phones primarily as information sources. If a mobile purchase does actually occur then it proceeds very quickly. As customers’ expectations of mobile ecommerce increases, now a days businesses understand that the customer experience is no longer just about the number of sales, site clicks or social media mentions. Alternatively, they need to know what causes of customers to behave the way they do – what types of customer behaviour exist, how different types of problem impact their behaviour and how this can help ebusinesses to improve their overall online customer experience.
Conversions take place on the desktop is 83% and traffic share is only 70%. Regardless all efforts by e-commerce businesses to improve usability is only 9% of sales obtained through smartphones although they account for 21% of all traffic in the web shops determined. In many cases it was apparent that users only wanted to get information about product quickly without having a definite wish to buy the product. Success in providing that uncommon experience for mobile shoppers involves making it as simple as possible.
That means very small effort on the customer part to get to what they want and complete their purchases. That also means a lot of work for retailers who have not compulsory made these changes to provide such an incredible mobile experiences for their customer.