Mobile Shopping Improving the Consumer Journey

Mobile Shopping Improving the Consumer Journey

Mobile advertising is growing speedily. An ongoing Customer Journey only a fraction of purchases really takes place through smartphone. More and more brands are taking mobile ecommerce, offering mobile applications and mobile-optimised sites to their customers. But mobile shopping sites and apps are increased in popularity; customer expectations are rising extremely with it, so brands need to be doing more to keep pace.

The key finding: online surfers use smart mobile phones primarily as information sources. If a mobile purchase does actually occur then it proceeds very quickly. As customers’ expectations of mobile ecommerce increases, now a days businesses understand that the customer experience is no longer just about the number of sales, site clicks or social media mentions. Alternatively, they need to know what causes of customers to behave the way they do – what types of customer behaviour exist, how different types of problem impact their behaviour and how this can help ebusinesses to improve their overall online customer experience.

Conversions take place on the desktop is 83% and traffic share is only 70%. Regardless all efforts by e-commerce businesses to improve usability is only 9% of sales obtained through smartphones although they account for 21% of all traffic in the web shops determined. In many cases it was apparent that users only wanted to get information about product quickly without having a definite wish to buy the product. Success in providing that uncommon experience for mobile shoppers involves making it as simple as possible.

That means very small effort on the customer part to get to what they want and complete their purchases. That also means a lot of work for retailers who have not compulsory made these changes to provide such an incredible mobile experiences for their customer.

Bruno Miller is a chief editor at MarketPRNews. He has 13 + years of experience in Content Writing & blogging. His hobbies are Travelling, Reading and learning new things.

Smartphones Market Android OS to Account for 50.7% Value Share

​The global smartphone market is expanding at a rapid pace and is projected to register a healthy CAGR of 7.9% in terms of value and 5.8% in terms of volume during the forecast period 2016–2024. In terms of value, the global smartphone market is projected to show healthy incremental opportunity during the forecast period.

Key market drivers and trends

Smartphones are the most demanded electronic devices today owing to a change in the lifestyle of people, where owning a smartphone is not just a necessity but a norm. Rising disposable income increases the probability of consumer spending on media, entertainment, and networking and mobile communication; leading to higher potential sales of consumer electronics such as smartphones, tablets, laptops, and gaming consoles. The instances of smartphone adoption are very high among the urban population as compared to the rural population – and hence there is high demand for smartphones in developed regions (where the urban to rural population ratio is higher than developing regions).

To differentiate their products from competitors, smartphone manufacturers such as Apple Inc., Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Lenovo Group Limited, and LG Electronics Inc. are investing in the development and production of their own application processor (AP) to maintain market share and margins. With a rising trend of m-commerce particularly among the working population, there is an increasing demand for smartphones with top-notch features supporting m-commerce. Growing internet penetration, increasing marketing activities by vendors, and rising subscription in social media are some of the other key factors driving the growth of the global smartphone market.

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The global smartphone market is segmented on the basis of Operating System (Android, iOS, Windows, Blackberry Operating System, Other (Sailfish, Tizen, and Ubuntu)) and Distribution Channel (OEM, Retailer, e-Commerce). On the basis of operating system, the iOS segment is anticipated to account for US$ 584.9 Bn by 2024, expanding at a substantially high CAGR of 9.1% over the forecast period with a relatively high value share of 49.8%. The Android segment is expected to follow closely with a value share of 47.1% and a CAGR of 6.7%. In terms of volume, the Android operating system is estimated to account for the largest market share of 69.3% in the global smartphone market by the end of 2016 and is expected to increase to 70.0% by 2024. The Android segment is estimated to account for 50.7% value share in 2016 while the iOS segment is estimated to account for a revenue share of 46.2% in 2016.

By Distribution Channel, the OEM segment is estimated to account for the highest value share of 36.1% in 2016 which is expected to increase to 36.7% by 2024 with a CAGR of 7.9% over the forecast period. The e-Commerce segment is estimated to account for 28.8% revenue share by 2016 and is expected to register the highest CAGRs of 7.8% and 9.3% in terms of volume and value respectively over the forecast period.

Peeyush Kinkar is a Digital Marketer by professional and he has a great experience in blogging, content writing and SEO.