Pink And Blue: Gender-Based Colour Choices Can Spur Harmful Stereotypes

Gender-Based Colours in Toys Can Spur Harmful Stereotypes

Toymakers should avoid gender- labelling toys, and create products for both boys and girls in an extensive span of colours, say scientists who found that children’s recognition of what is suitable for a gender can be simply handle.

The study is also the first to manifest that a boy’s attraction of blue and a girl’s liking for pink is not just a Western fashion, but is also a situation in urban Asian communities.

In Hong Kong, the researchers from University of Hong Kong enlist 129 Chinese children aged between five and seven from two kindergartens. First, they evaluate the children’s liking for pink versus blue by demonstrating them cards and toys in these colours. Then the children were awarded with yellow and green cards and toys. They were randomly divided into so-called label and no- label groups.

Children in the no-label group were donated with coloured cards and toys which had no source to a gender and these children accordingly convey no liking for a specific colour. However, pre-schoolers in the label group were told that yellow was a girl’s colour and green a boys’ colour, and correlate gender differences appear in the alternatives they made. Separately from randomly allocate children to these two groups, the children’s pre-existing liking for yellow and green were statistically managed, so the resulting difference between the groups speaks strongly to a causal effect of the gender labels.

The study showed later in life, this guide helps them how to interact and adapt their surroundings, for instance, when taking on chores around the house, such as cooking, cleaning. Sui Ping Yeung, researcher at the university of Hong Kong said-” Our findings support the notion that gender-typed liking for pink versus blue is a particularly salient gender difference,”.

The discovery, announce in the journal Sex Role support previous research that emphasized the strong impact that gender labels such as “for boys” or “for girls” might have.

The researchers suggested that to restrict the stereotypical notion of gender part between pre-schoolers, toymakers and parents should avoid gender-labelling in toys, remove colour divides, and make toys for both boys and girls in an extensive scale of colours.