Facebook launch broad changes to the kinds of posts, videos and photos that its more than two billion subscribers will see most, that it will most important what their friends and family share and comment on while de-emphasizing content from publishers and brands.
Mark Zuckerberg, the company’s chief executive, said in an interview that the improvement is intended to increase the amount of content with “meaningful communication” that people adapt on Facebook.
Mr. Zuckerberg said – “We want to ensure that our products are not just entertainment but are good for people,” “We need to concentrate on the system.”
The goal of the overhaul, eventually, is for something less measurable that may be difficult to attain: Facebook wants people to feel positive, rather than negative, after visiting.
Facebook has been under observation for months over what it shows people and whether its site has negatively affect millions of its users. The company has been determined by questions about how its computations may have prioritized misleading news and misinformation in News Feeds, affecting the 2016 U.S. presidential election as well as political discussion in many countries. Last year, Facebook reveal that Russian agents had used the social network to expand isolating and provoking posts and ads to modify the U.S. election.
The result from Facebook’s improvement will almost surely be far-reaching. Publishers, small businesses and many other groups depend on the social network to reach people, so de-emphasizing their posts will most likely hurt them.
This kind of change may work against Facebook’s immediate business focused. The company has lot of subscribers who invest more time on the social network. With different, less viral types of content appear more often, people could invest more time elsewhere. Mr. Zuckerberg said that was in fact Facebook’s assumption, but that if people end up feeling better about using the social network, the business wills eventually satisfaction.
Mr. Zuckerberg posted on Facebook about his goals for 2018, counting “ensuring that time spent on Facebook is time well spent” and attaching that “this will be a serious year of self-improvement and I’m looking forward to learning from working to fix our issues together.”