Global Digital Signage Market Analysis Till 2020

Digital Signage Market

Digital Signage MarketTraditional advertisement has taken a back seat to make way for novel technologies like interactive ads on mobile phones, websites, and digital billboards. Digital signage systems encompass digital devices that can display information or content.

The Digital Signage Market is predicted to reach revenues worth USD 20.1 billion by 2020, as per a report by Hexa Research. It was worth around USD 13.3 billion in 2013. The market will display 6.1% CAGR from 2014 to 2020. Factors like improved user experience, decreasing prices of display panels, and cost-effective promotion should positively impact the market.

The digital signage market is divided on the basis of technologies, applications, and geographies. Technologies like LCD, LED, and front projection are expected to propel the market. LCD had lion’s share in 2013, and accounted for more than 50% of the global revenues that year. LED will be adopted in the near future for saving energy.

The market finds applications in banking, healthcare, education, retail, and transportation. Companies utilize point-of-sales (POS), point of transit (POT), point of purchase, and infotainment to entice consumers. Retail had more than 40% share in 2013 and would dominate the digital signage market over the next six years.

The sector of healthcare has utilized digital signage to provide registration information on cell phones, tips on better health, and guidance to visitors. Geographies wise, North America captured more than 35% of the total demand in 2013. It will face increased demand from various sectors owing to advanced infrastructure and technology.

Asia Pacific has the highest potential on account of decreasing prices of LCDs and favorable regional conditions. The worldwide digital signage market includes major players in Nippon Telegraph and Telephone (NTT) Corporation, Microsoft Corporation, Cisco Systems Inc., and LG Electronics. It is expanding swiftly due to product developments and technological advancements by its players.

 

Global Digital Signage Market According To Research Industry Growth, Trends, Share and Size, Forecast 2016 – 2025

The report covers the analysis and forecast of the digital signage market on global as well as regional level. The study provides historic data of 2016 along with the forecast for the period between 2016 and 2025 based on revenue (US$ Mn).

The study provides a detailed view of the digital signage market, by segmenting it based on by application, by product, by revenue source and regional demand. Digital signage is a new kind of technology which uses LED, LCD, to display video, digital images, web pages, and streaming media. The rising demand for digitally enabled products is enhancing the market growth for digital signage. The increase in adoption of digital signage in banking, transportation, and educational institutions has been trending factor for driving the growth of the market during the projection period of 2016-2025.

Regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, and rest of the world. The segmentation also includes by products, by revenue source and applications in all regions.

The competitive profiling of the key players in the global digital signage market across five broad geographic regions is included in the study. These include different business strategies adopted by the leading players and their recent developments.

A comprehensive analysis of the market dynamics that is inclusive of market drivers, restraints, and opportunities is part of the report. Additionally, the report includes potential opportunities in the digital signage market at the global and regional levels. Market dynamics are the factors which impact the market growth, so their analysis helps understand the ongoing trends of the global market. Therefore, the report provides the forecast of the global market for the period from 2016 to 2025, along with offering an inclusive study of the digital signage market.

The report provides the size of the digital signage market in 2016 and the forecast for the next nine years up to 2025. The size of the global digital signage market is provided in terms of revenue. Market revenue is defined in us$ mn. The market dynamics prevalent in North America, Europe, Asia Pacific and rest of the world have been taken into account in estimating the growth of the global market.

Market estimates for this study have been based on revenue being derived through regional pricing trends. Demand for digital signage has been derived by analyzing the global and regional demand for digital signage in each application for its respective functions. The digital signage market has been analyzed based on expected demand. Forecasts have been based on expected demand from digital signage applications. We have used the bottom-up approach to estimate the global revenue of the digital signage market, split into regions. Based on, application, by products, and revenue source, we have summed up the individual revenues from all the regions to achieve the global revenue for digital signage. The application split of the market has been derived using a bottom-up approach for each regional market separately, with the global application segment split being an integration of regional estimates. Companies were considered for the market share analysis, based on their innovation and application and revenue generation. In the absence of specific data related to the sales of digital signage several privately held companies, calculated assumptions have been made in view of the company’s penetration and regional presence across all applications.

The report covers a detailed competitive outlook that includes the market share and company profiles of key players operating in the global market. Key players profiled in the report include Cisco Systems Inc., Panasonic Corporation, Adflow Networks, Hewlett Packard, Samsung Electronics Co. Ltd., Intel Corporation, and Microsoft Corporation.


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Digital Signage Market to Worth USD 20.1 billion by 2020

Hexa Research

Traditional advertisement has taken a back seat to make way for novel technologies like interactive ads on mobile phones, websites, and digital billboards. Digital signage systems encompass digital devices that can display information or content.

The Digital Signage Market is predicted to reach revenues worth USD 20.1 billion by 2020, as per a report by Hexa Research. It was worth around USD 13.3 billion in 2013. The market will display 6.1% CAGR from 2014 to 2020. Factors like improved user experience, decreasing prices of display panels, and cost-effective promotion should positively impact the market.

The digital signage market is divided on the basis of technologies, applications, and geographies. Technologies like LCD, LED, and front projection are expected to propel the market. LCD had lion’s share in 2013, and accounted for more than 50% of the global revenues that year. LED will be adopted in the near future for saving energy.

Browse Details of Report @
https://www.hexaresearch.com/research-report/digital-signage-industry

The market finds applications in banking, healthcare, education, retail, and transportation. Companies utilize point-of-sales (POS), point of transit (POT), point of purchase, and infotainment to entice consumers. Retail had more than 40% share in 2013 and would dominate the digital signage market over the next six years.

The sector of healthcare has utilized digital signage to provide registration information on cell phones, tips on better health, and guidance to visitors. Geographies wise, North America captured more than 35% of the total demand in 2013. It will face increased demand from various sectors owing to advanced infrastructure and technology.

Asia Pacific has the highest potential on account of decreasing prices of LCDs and favorable regional conditions. The worldwide digital signage market includes major players in Nippon Telegraph and Telephone (NTT) Corporation, Microsoft Corporation, Cisco Systems Inc., and LG Electronics. It is expanding swiftly due to product developments and technological advancements by its players.