Over the past several years, marketers connected with their audiences on Pinterest through beautiful and innovative creative infographics that gather results and provided people with inspiring and useful ideas.
In U.S. half of the Pinterest users are not just a young generation who saving their idea on the network, 68% of U.S. women between the ages of 25 and 54 use Pinterest.
Pinterest is an important social platform with deep penetration into valuable demographics. As a business person If you don’t have a best idea for how to use Pinterest pins in your business strategy, then you are missing out a key opportunity to reach your potential audience.
Why use Pinterest for business?
Like Facebook and Instagram, people use Pinterest for several reasons for business perspective. Pinterest is a wide network where people look for motivation, specifically for seeking out innovative ideas about new product to buying purpose. According to eMarketer, in terms of influencing U.S. social media users purchasing decisions only Facebook outranks Pinterest.
Almost 93 percent of pinners uses the Pinterest to purchase some product and more than two-thirds of pinners use this network to discover a new brand and product on Pinterest. And it is not just planning, half of pinners have made a purchase after seeing promoted pins on Pinterest and two-third people look at saves pins while going out for shopping in brick and mortar stores.
If your products include fashion, art, home decor, food, or anything else that you can create beautiful images of, Pinterest to reach your destination to drive more and targeted traffic to your site. And with the Pinterest buy button, you can make it easier than ever to make a purchase with a click of a button.
For female-focused companies, Pinterest is the best way to target and reach out among women’s; because 42 percent women are Pinterest users. And, 34% of users are between the ages of 18-29 and 28% are between 30-49, which creates a wide demographic of women who can be reached on this platform.