The Psychology of Colour in Marketing

When it comes to construct a content marketing campaign, it can be difficult to know where to start. You may have a beginning idea but bringing it to life and getting your message display are always harder than beginning thought.

Colour has been well known to have a strong psychological influence on human’s behaviour and decisions, and this knowledge has been utilized by designers and marketers alike. Usually, Colour can be the only reason for someone to purchase a product, where 93% of buyers focus on visual aspects and primary reason for buying the product is colour said by almost 85% purchasers.

Generally, you want your content to resound with your customer in some way and for them to react and engage with your marketing. Whether you want to educate, inform or excite, your choice of colour can help you stimulate an emotion and that all-important action.

Which Colours?
Yellow: Cheerful colours that promote confidence. Yellow colour used to create a sense of eagerness that can draw in emotions of buyers.
Orange: Orange has a very compulsive psychological meaning as it combines red’s power and energy with yellow’s friendliness and fun. This mixture of red and yellow makes orange a good portrayal of physical comfort in the form of warmth. Orange is also known to be a colour of inspiration, and lends us a positive attitude and a general enthusiasm for life.

Red: When it comes to personality and visual cues, red evokes stimulate emotions, increases appetite, represent passion and love. In marketing, it is known to increase the heart rates, and it’s mostly used on passionate shoppers. Red creates seriousness often utilized during removal of sales.

Purple: It is commonly associated with royalty, wisdom, and respect. Encourages to problem solving as well as innovations. Purple colour is used to promote beauty and anti-aging products. This colour is the perfect blend between the stability of blue and the energy and power of red making it the most common colour in magnificence brand items. It’s the most used in the creative industries since it’s the colour of creativity, mystery, and regeneration. Marketers have to keep in mind that too much purple invites interruption and introspection.

Blue: Blue is known for its trust and dependability. It’s dependable, accountable and mentally calm. For that reason, it’s one of the best-liked colours across the world, particularly with men. Overall, blue colour brings a sense of calmness and trust when building relationships, especially in marketing.

Black: Black is a colour of knowledgeable, humourlessness, control and independence, although it can also be used to show evil, mystery, depression and even death. Black is a very restrained colour that completely lacks any light as it’s an absence of all the colours

White: White is comprehensive and pure, making it a perfect example of innocence, cleanliness and peace. White can also represent new beginnings and gives refreshment for new ideas

Using the psychology of colour is habitual in many industries including retail sales, real estate, fishing, military, auto-manufacturers, and restaurants. Minute changes in colour schemes, distribution, and arrangement can impact sales, brand loyalty, transformation, and reliability. At the end of the day, every firm has to think about how their brand colours influence customer point of view and eventual sales

Bruno Miller is a chief editor at MarketPRNews. He has 13 + years of experience in Content Writing & blogging. His hobbies are Travelling, Reading and learning new things.

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