The most famous photo-sharing platform Snapchat is working on its “Stories” feature to increasing the outreach on the Web as it also continues to test redesign of its Android and iOS apps, a report declares.
With a main focus to increase its outreach and grow user base, Snapchat is said to be working on “Stories Everywhere” feature to bring Stories to the web.
This Stories feature is still in beginning stages of development, and the main focus is to figure out how to distribute user-generated content on the web and elsewhere. This could mean that, Snapchat is also likely to make it simple to share videos on other platforms via a Web player that brings out people to sign up and download the app, the report added.
Snapchat is anticipated to leave behind Facebook for the first time in the US and the latter growth of the user is set to slow between teenagers and adults, a report by market research firm eMarketer said in the last few days. The app currently has 166 million users globally.
While Facebook and Instagram have essentially dragged off Snapchat’s Stories feature, they don’t offer support for sharing that content on other platforms, so Stories to another place could give Snapchat the edge here. That is, of course, until Facebook copies them yet again.
Snapchat is expecting that users will start showing interest in creating Stories if they can share them on different platforms and web. This will give Snapchat some exposure and will help in increasing their users. Also, Facebook and Instagram have Stories feature, they lack the support of sharing them to another platforms and this will put Snapchat in the focus of attention and have an edge to increase the revenue from content licensing.
Since the feature is in very beginning stages of development, do not anticipate it go official anytime in the near future. The company is currently continuing to test the redesigned iOS and Android apps.