Although there is a marked increase in the health consciousness among a certain segment of the Saudi Arabian population, there are very limited health and wellness food products that are gaining consumer attention. Consumers are largely aware of fortified, naturally healthy or better for you products, which mostly include reduced sugar and reduced fat products. Up until the end of the review period, free from had not gained strong consumer acceptance apart from baby milk formula. It is possible that a growing number of local consumers may be allergic to lactose or gluten but they often fail to realise this, as they usually cannot explain the symptoms to medical providers, thus leading to slow demand for these products.
Free From in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
– Get a detailed picture of the Free From market;
– Pinpoint growth sectors and identify factors driving change;
– Understand the competitive environment, the market’s major players and leading brands;
– Use five-year forecasts to assess how the market is predicted to develop.
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